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DMC01 — FAQ
FAQ

Questions, answered.

A short list of what people ask before opening a brief. If yours isn't here, send it through and I'll add it.

What & who

What does DMC01 actually do?

DMC01 helps data businesses turn proprietary datasets into a working revenue line — pricing the data, designing the offer, licensing it properly, and getting it in front of the right buyers. The output is an operating model your team runs with after the engagement, not a strategy deck on a shelf.

What are "the six modules" you keep referring to?

Six layers any data business has to get right to scale: Licensing, Pricing, Roadmap, Enablement, Packaging, and Distribution. Some clients need work on one; others need all six in sequence. Every quote is built from this list — see them in detail on the home page.

What's your background?

15+ years in financial data, scaling data businesses to $7M+ ARR — across both ends of the size spectrum: senior commercial roles inside an S&P 500 financial-data company, and operating roles in smaller start-ups where the entire commercial layer was being built from scratch.

Selling to the world's largest buy-side and sell-side institutions, then doing the operating work behind the scenes — designing products, running pricing committees, rebuilding licensing frameworks. The six modules are what I learned from doing the work, on both sides of that scale.

How is this different from a generalist consultancy?

Two things. First: sector-specific pattern matching from having done this exact work — not a generalist framework retrofitted to "data businesses". Second: it's me on the work every day of the engagement, not a delivery team with periodic partner check-ins. The senior input is the engagement, not a layer added on top.

Who are typical clients?

Data vendors, fintechs, and institutions with proprietary datasets they want to commercialise — or fix where current ones are leaking value. Most are scaling, somewhere between £5M and £50M revenue, and have hit a layer (pricing, licensing, packaging) where the answer needs senior input the team doesn't have in-house.

Working with me

I'm not a financial-data company. Can DMC01 still help?

Yes — and increasingly so. My experience is on the downstream usage of data by financial professionals, but datasets themselves are largely agnostic. What finance consumes is rarely finance-exclusive: weather, transactions, satellite imagery, foot traffic, supply-chain telemetry, sentiment — these get used across twenty industries simultaneously.

With the rise of alternative data, the line between "finance data" and "everything else" has effectively dissolved. Everything is signal, and anyone with a proprietary dataset can monetise it. The six modules apply directly — open a brief and we'll figure out the shape on the first call.

We have an internal team. Is it worth bringing you in?

I work alongside teams, not instead of them. The engagement adds senior-level pattern matching from 15+ years of doing this — rare to find in-house unless you've already built and scaled a data business yourself. If your team has all the answers and just needs more hands, I'm not the right fit.

Are you working full-time on my project?

No. Engagements run as a weekly retainer — typically two days a week reserved for your project. The retainer is set up that way to maximise the meeting opportunities we have together — reviews, decisions, working sessions. The book of work itself — how those reserved days are spent — I size and direct based on what the project actually needs.

How long does a typical engagement run?

Focus (single module): 6–10 weeks. Build (multi-module, the most common shape): 3–5 months. Transform (full-stack programme): 6+ months. Hourly is for specific moments where a project would be overkill. Full breakdown on Pricing.

Do you do hourly or advisory work?

Yes — £300/hour, 1-hour minimum, typically 4–10 hours total. Right when you need senior input fast and a project would be overkill: MSA redline, board prep, deal support, a pricing decision that needs a second opinion. Anything bigger and we'd shape a project.

Can we extend or follow up after a project ends?

Often, yes. Many clients move from Focus → Build, or come back six months later for a follow-up workstream. Extensions roll on the same weekly retainer. Hourly is the cleanest way to keep me available afterwards without committing to another full project.

Pricing & terms

How do you build a quote?

From three inputs: which modules need work, your maturity (where you're already strong), and the day count the work realistically needs. Pricing shows indicative ranges per tier; the actual figure lands in your inbox within two working days of opening a brief.

How does invoicing work?

Multi-month engagements bill monthly, in equal installments, in arrears. No upfront lump sum. Focus projects (single-module) typically split 50% on kick-off, 50% on delivery. Hourly is invoiced at month-end.

Do you take equity, deferred payment, or revenue share?

All engagements start fee-based, billed monthly. Deferred payment and revenue share aren't part of the model.

Equity is a different conversation: open to it, but never on day one. If during a project a much larger opportunity surfaces and I read it as genuinely strong, I'd rather extend on equity than on more cash. That comes from my own read on the upside as the work unfolds — not from a structure proposed up front.

Getting started

How do I open a brief?

Through the form on the home page. A few lines on your industry, the data, the team, and what you're trying to unlock. I read everything that comes through — no automation in between.

How quickly do you respond?

Within one working day, often the same day. If you've sent a brief and not heard back in 48 hours, something's wrong — email hello@dmc01.com directly.

What if I'm not sure what I need yet?

Open a brief anyway. Half the value of the first call is figuring out whether you need a 6-week Focus, a 4-month Build, or just two hours of advisory. If we agree the fit isn't right, I'll point you at someone who is.

Still curious?

Tell me what's on your mind. I'll reply.

Open a brief